Social and Content Manager - Crypto Company

Role Description
The company is seeking a dynamic and creative Social and Content Manager to lead the development, execution, and management of our social media and content marketing strategies. This hands-on role offers the opportunity to shape our brand voice, engage with audiences, and drive growth across various digital platforms.
 
Key Responsibilities
● Content Creation: Develop and produce high-quality content for various platforms, including social media posts, blogs, and provide direction for videos, and graphics. Ensure all content aligns with brand messaging and marketing objectives.
● Social Media Management: Manage company's social media channels, including X (Twitter), Instagram, TikTok. Create and schedule posts, engage with followers, and monitor social media trends.
● Content Planning: Develop and maintain a content calendar to ensure timely and consistent content delivery across all channels. Collaborate with the marketing team to align content with ongoing campaigns and promotions.
● Blog / Copy Writing: Research and write informative and engaging blog posts that resonate with the target audience. Optimize content for SEO to drive organic traffic.
● Audience Engagement: Foster community engagement by responding to comments, messages, and inquiries across social media platforms. Build relationships with followers and encourage user-generated content.
● Performance Analysis: Monitor and analyze the performance of social media and content marketing efforts using analytics tools. Provide regular reports on key metrics and insights to inform future strategies.
● Collaboration: Work closely with the Marketing team to ensure cohesive messaging and branding across all digital channels. Collaborate on promotional campaigns and initiatives.
● Content Optimization: Continuously optimize content based on performance data and customer feedback. Stay updated on industry trends and best practices to enhance content effectiveness.
 
Qualifications
● Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
● 3+ years of experience in social media management and content creation, preferably in a marketing or agency environment.
● Strong writing and editing skills, with a portfolio showcasing diverse content types (blogs, social media posts, etc.).
● Proficiency in social media platforms, content management systems, and analytics tools.
● Familiarity with SEO best practices and content optimization techniques.
● Creative thinker with a passion for storytelling and brand engagement.
● Excellent organizational skills and the ability to manage multiple projects simultaneously.
● A passion for Crypto, Defi and Web3 is preferred.
 
Location and Employment Details
● Location: Sydney, Australia
● Employment: Full-time
● Salary: Available upon enquiry
● Please note that this role is not remote – physical presence in Sydney is required.