Marketing Operations Associate (Blockchain)

Company:
This client is one of the largest blockchain development companies in the world building out household name applications across finance, DeFi, NFT’s and general Blockchain SaaS solutions. Most of their employees operate fully remotely and we are looking for staff across a number of disciplines with this top tier client.


Responsibilities:

• Own marketing analytics and reporting, taking responsibility to build out capabilities significantly from our current setup
• Improve intelligence of marketing automation and customer personalisation by bringing together customer data and insights with information on customer product usage, other engagement data and much more
• Manage attribution and engagement reporting using tools such as Google Analytics, HubSpot, Salesforce Sales Cloud and more
• Work with the Marketing team to develop and maintain processes and workflows that improve customer experience and help maximise revenue opportunities
• Technical management, maintenance and development of Hubspot and the MarTech stack
• Creation and maintenance of collective data dashboards, graphs and visualisation using Martech Stack
• Provide marketing and business leadership with key performance data - revenue, reach, RoI and more

Requirements:

• Practical knowledge of analytical tools used to optimise online activities, including HotJar, Google: Analytics, Tag Manager, Search Console, Data Studio, Mixpanel etc.)
• Ability to assist marketing verticals on performance of online properties including visits, clicks, conversions, retention, churn and more
• Highly numerical, research and analytical skills
• Advanced in Excel/Google sheets formula knowledge. (pivots, functions: vlookup, countifs, sumifs. Averageifs etc.)
• Analysing data and making strategic recommendations to the internal team
• +3 years of experience of working in marketing operations, in business or revenue operations with a marketing focus, or in a marketing team, ideally at a start-up or scale-up
• Be a proficient communicator, comfortable interacting and engaging throughout the organisation
• Be naturally driven and work to high standards while being pragmatic and delivery focused
• Bachelor's degree in business, marketing, mathematics, statistics or related field
• Detail-oriented, but always cognisant of the bigger picture and the business strategy

Potential skills:

• Good knowledge of Hubspot and Salesforce CRM
• Vast data analytics experience
• Previous experience in a start-up environment

Remuneration and benefits:

• Better than market rate with equity plan

  
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