Chief Marketing Officer (Blockchain)

Company:
This client is one of the largest blockchain development companies in the world building out household name applications across finance, DeFi, NFT’s and general Blockchain SaaS solutions. Most of their employees operate fully remotely and we are looking for staff across a number of disciplines with this top tier client.


Responsibilities:

• Define objectives for the marketing function in partnership with other senior leaders of the organisation
• Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
• Empower marketing team leads across the Direct (Developer and B2C) and Institutional channels to succeed in their roles and deliver commercial outcomes across our product suite
• Empower our Developer Relations/Community Management team to grow the addressable market for our products and the overall blockchain ecosystem
• Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
• Support and enable the Brand and PR teams to tell a compelling and coherent narrative about the company and the role of the company and its products in the emergence of the decentralised web

Requirements:

• 10+ years of experience in technology, financial services, or fintech companies, of which 5 of the years were focused on a leadership or management role in a marketing function
• Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation (millions of daily users, tens or hundreds of millions of dollars of revenue)
• Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
• Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
• Strong project management capability and detail orientation
• Experience growing passionate user or developer communities in order to catalyse market adoption of technologies
• Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles 
• A collaborative approach to working with stakeholders with a variety of reasoned views and expectations
• Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures
• Understanding of the developer ecosystem (web3) and the web2 developer ecosystems, and a view towards how to drive web3 adoption 
• Understanding of decentralised finance and financial technology, its growth vectors, and the key attributes of its community

Potential skills:

• Strong writing and editing skills, and a view around coherent visual identity
• An MBA or another advanced degree from a reputed University
• Worked in company cultures that bring together smart, talented, people from diverse backgrounds that enjoy a collaborative and innovative environment that supports flexible and agile working
• Have experience in a startup or as an entrepreneur

Remuneration and benefits:

• Better than market rate with equity plan

  
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